Two Examples of Good Writing on the Same Topic
April 20, 2011
Thanks to / Ian Sample / of The Guardian for theses links.
One topic: a new idea by Ikea to help people assemble the furniture kits they buy.
/ First article /: a serious, straightforward report. Clear, informative, tells you everything you need to know.
/ Second article /: same information, but told in humor.
Both very useful, but targeting completely different audiences. These are journalism, but think how this inspires telling stories. What are you trying to say, and to whom are you saying it?